Chi Le Ma, Beijing? Shake Shack says Hi to Sanlitun
Shake Shack is collaborating with local Beijing purveyors and artists to make Sanlitun a community gathering place even before opening. Construction kicked off with an immersive 440 square meter mural, "Shake Shack Hutong", by talented local artist Young Yu. The mural invites guests to walk the perimeter to experience scenes from Beijing’s rich history and urban culture blended with Sanlitun's trendy neighborhood. Guests can then enter a long corridor to immerse themselves in Shake Shack’s New York City roots.
“Shake Shack Hutong” mural by local artist Young Yu
Guests are encouraged to visit the Sanlitun Shack, snap a pic with the mural and share the photos by scanning the QR code on the mural. If guests have other favorite Shake Shack pics, they can also tag through “潮人街区” on the WeChat account. Participants stand a chance at snagging exclusive swag or an invite to the opening, and the best pics will be reposted on Shake Shack’s channels.
Shake Shack Classics
With fine dining heritage and commitment to thoughtful ingredient sourcing, preparation, hospitality and quality, the Sanlitun Shack will continue to serve classics, such as the iconic ShackBurger®, the Chicago-style hot dog Shack-cago Dog®, crinkle cut fries, craft beer, lemonade and freshly spun custard. In keeping with its mission to Stand For Something Good®, Shake Shack is partnering with local producers for Beijing-exclusive menu items, so stay tuned for more details.
Original Shake Shack in Madison Square Park New York
The opening of Sanlitun is part of Shake Shack's ongoing cooperation with Maxim's Caterers Limited. As a well-respected and proven operator in Asia, Maxim's has more than 60 years of experience in the food, beverage and retail sectors, and its diversified operations include high-end restaurants, bakeries and coffee shops. Maxim’s also operates Shake Shacks in Hong Kong and Shanghai.
Shake Shack Sanlitun
Address: S9 – 12a,12b Taikoo Li Sanlitun South
WeChat: shakeshackchina
Instagram: https://www.instagram.com/shakeshackchina/
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